How does reward zone points work

Best Buy came to Canada when it purchased Future Shop in Last year, 66 Future Shop stores were closed and the remaining 65 were converted into Best Buy stores. Scroll down to the bottom of this article to enter for your chance to win! You can also save your certificates and use them for a bigger purchase. The value of a Reward Zone point remains constant. The Best Buy Reward Zone is a great way to earn points when you shop at the retailer.

With oodles of text on each page in a very small font with few images to break it up, my brain was quickly overloaded by the sheer volume of information being presented. Some of their best features — like their explainer page — were also difficult to find in the poorly spaced navigation bar, leaving the whole design feeling clunky.

With influential companies like Apple changing aesthetic expectations, the Reward Zone website was made to seem disjointed and underdeveloped. Many customers still make decisions based purely on what they see, and a poorly designed website can have a very negative impact on customer satisfaction. While attending university, my financial situation changed to the point where I was rarely spending money on myself. You can imagine my frustration when I went to make a purchase online with my Reward Zone membership and was told that my account had expired.

These frustrations continued when I discovered that it could only be renewed once I made another purchase, and even then could take two weeks to reactivate. This is a pretty big issue. One of the biggest appeals of online shopping is the immediacy it offers: instant payment, instant checkout, instant browsing. Making your customers wait for a service which is supposed to be instantaneous is a huge turn-off.

Nobody wants to wait for something they can get immediately somewhere else. While it was inconvenient for me to renew my membership, it was even more inconvenient to redeem my points.

In order for members to redeem rewards, they must print off a paper certificate and present it to an employee in-store. This was by far the most disappointing feature of the program for several reasons.

Many customers are becoming more aware of the impact their daily routines have on the environment, and being told they have to increase their carbon footprint to redeem a reward is not a good incentive to join a loyalty program.

Instead of developing an app that allows customers to redeem rewards online, they are asked to remove themselves from the digital experience in favour of one that does not necessarily suit their lifestyle or shopping preferences. These types of considerations are key to maintaining a high customer participation rate providing an excellent customer experience.

Best Buy fights showrooming with new mobile-focused loyalty program. Author Lauren Johnson. Ng is not affiliated with Best Buy. She commented based on her expertise on the subject. All rights reserved. View our other publications Privacy policy Terms of use Take down policy. Get Retail Dive in your inbox The free newsletter covering the top industry headlines Email: Select Newsletter: Daily Dive Topics covered: retail tech, e-commerce, in-store operations, marketing, and more.

You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. We use cookies to optimize your experience on our website and for analytics and advertising purposes.