Ensogo is shifting its focus to high-growth product sales because the daily deal service has reached the mature stage and it is difficult to target customers in the mass market. Ensogo has set the goal of becoming a leading lifestyle shopping marketplace in Hong Kong, Thailand, Singapore, the Philippines, Indonesia and Malaysia, with a combined million potential users.
Mr Voravudh said only 10 shopping websites were expected to dominate the market in Thailand over the next five years, down from the current 20, due to fierce competition. He said Ensogo was building its brand awareness to raise consumer awareness of it as an e-commerce site, instead of just a daily deal site. To expand its customer base, Ensogo will also allow customers to pay for goods at the time of delivery.
Ensogo is increasing its variety of products with a greater price range, especially for fashion and mother and child products. Target customers are females aged , mostly housewives. This demographic has strong purchasing power, spending an average 3, baht a month compared with an average of below 1, baht, said Mr Voravudh.
The top three best-selling products are health and beauty, house and garden, and IT gadgets. Restaurants, beauty and health, and travel are the best-selling services. Chinese eCommerce company Vipshop has taken a cornerstone stake in southeast Asian online retailer Ensogo. Ward Ferry will now hold a Retail News Asia is committed to providing both local and global retailers with the latest retail news throughout the Asian retail market on a daily base.
We have resources for everyone from the independently owned business owners, online-only retailers, and major chains expanding their reach throughout the Asian market. Check your inbox or spam folder now to confirm your subscription on our Retail News. Ensogo, a leading e-commerce site in Southeast Asia, is spending a record million baht on marketing this year to promote its new product footprint.
Tags airasia asia Australia Auto bangkok bank Banking Business car china ecommerce expansion Fashion Finance hong kong india indonesia International japan korea lifestyle malaysia philippines Retail Sales Singapore thailand vietnam Ensogo enables businesses to promote their products, services, and brand online through offering attractive deals available for a limited time. LivingSocial adds surprise to every calendar with handpicked daily deals you can share with friends.
Local business owners get an easy and cost effective marketing tool to attract new, loyal customers. In , one of the fastest growing companies expanded with LivingSocial Escapes offering easy weekend trips at great value. In April, LivingSocial has unveiled Instant Deals — real-time, mobile offerings delivered via members smart phones featuring deals within 0. Based in Washington, DC, the international brand and has saved nearly 30 million subscribers more than half a billion dollars in 21 countries on 6 continents.
ACXIT Capital Partners is a leading independent corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Posted in Press Release. You can find out more about which cookies we are using or switch them off in settings. This website uses cookies so that we can provide you with the best user experience possible.
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